Founded in 1975 by the Dini family, Paul & Shark is today synonymous with Italian elegance and style. On 4 March 1957 the “Maglificio Daco” mill, founded in 1921, opened its doors once again under new owner Gian Ludovico Dini who, nine years later, changed its name to Dama S.p.A.
Every aspect of production took place within the company, from producing yarns to making the boxes used to package the clothing. Items were shipped throughout the world thanks to prestigious partnerships with Christian Dior and Balenciaga. Over the years the company has expanded greatly to become a comprehensive luxury sportswear range, appreciated by the fans of Italian fashion and high-performance technical materials, many of which have been patented by Paul & Shark.